Youth Unemployment Campaign

Making a change in the community 

In studio at EKFM 

Working in youth unemployment campaign, was my favorite assignment for the module Professional Practice because it pushed me to the limit and i got to things that i never thought i could be doing and made me feel good that i could put my strengths to the use and i was very useful when it came to the youth unemployment campaign. I got to think creatively and be creative and be creative with our campaign. We came up with a creative strategy as group to communicate this global crisis that is affecting most of the youth. My writing skills really improved whilst working on the campaign because one of my responsibilities was to send out formal emails to various organisations and programs that could help us with the campaign. I personally love writing and writing skills improved digitally. Communicating with the media by forms of traditional and digital media was fun and totally felt like this what i meant to do. I went on behalf on my group on the radio station EKFM 103.6 to promote and talk about the campaign  that my group is doing as a whole. It was great being on radio and i felt comfortable like i have been doing that for years and i never struggled and i always knew that one day i would have an opportunity to be on radio and do some good especially in the career path that i have chosen. Maintaining the relationship of our stakeholder which EKFM is crucial because they loved how i spoke and the youth unemployment campaign intrigued the producers and the host . Hopefully in the future i will be working for EKFM and start my radio career where it all began.Our campaign was great, even though it was a bit challenging at first but we managed to pull through well and very successfully. Our strategy as a group was to communicate relevant and current job opportunities for the unemployed youth, open internships that the youth could apply for and open bursaries that the youth could use for their own benefit to better their future and do what is great for them and try to combat and decrease the global crisis that is affecting the world and especially the youth. We communicated the above mentioned strategies on traditional and digital media and the social network accounts that the youth could like and follow and like our posts to be updated with the above mentioned strategies of PR Evolution.

A poster of EKFM

Soweto Farmers Project

Making a change through public relations and communications

Tourists who were in Soweto and were part of the project 

I, working on the Soweto Farmers Project that i had done in PPR 2002 (Module A) was a very unique and interesting project to work on hence it was a very unexpected and a semester assignment  that has  put me in the real working world as a future public relations practitioner. Personally it made me feel like i was already doing my internship, it made me feel good to communicate and got to see what i would be doing in the future in my career of being a public relations practitioner. Working with the farmers made me realize that working with people who are humble and trying to make a change is an eye opening experience because it motivated me to feel like i could also do the same in the future of my career. It felt good for me personally because it was an unusual task that i and my team tackled then normal semester assignments. We got to communicate with farmer by the name of Ms. Ntombi Khumalo, she is based in Soweto and has her own little farm in the surrounding area of her house.

One of the pictures we took of Ms. Ntombi watering her crops 

The Soweto Project taught me: 

• Respect 
• Patience 
• Understanding 
• Self belief 
• Hardwork 
• Dedication 

I seriously loved working on the project and i would surely do it again and revisit Ms. Ntombi Khumao to check on her and the progress of her farm. I felt good that i could make a change and help a farmer who is trying to make a change in her community by owning giving the benefits to her community and not expecting any sort of money in return.