About Me

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I am Simphiwe Khumalo, I am a 2nd year student at the University of Johannesburg, studying Public Relations and Communications. I love being on the digital space and making sure i escalate and progress in everything that i do. Building myself as brand making sure i sustain it to the best of my ability.

Sunday, 22 February 2015

Digital Media Has Taken Over Traditional Media

Advertising on Traditional Media Has Perished 

"Traditional media is not dying- it is dead" 

Different social media platforms 
Image Source

We live in a digital world. As the times and years progress the world we live in rapidly changes, especially the world of media. Advertising has been around for a very long time, is began in the 19th century history source. I believe that advertising in traditional media is not as effective as it used to be. The digital space is where everything occurs in this day and age. A lot of institutions use media for many reasons and one of them include advertising. The world of media is a fast and ever changing industry. I believe that if you are an institution and you do not use digital media as an advertising tool, your business will not be as recognized as it should be. There are many reasons why advertising on digital media is more effective than traditional media:  
  • Insight
  • Target Audience 
  • It is creative 
  • Creates effective brand awareness 
  • It is flexible 
  • It reaches a quicker and much more faster scale than traditional media
I always respond to online advertisements if they are credible, they make my life easy hence i am a student and my life always revolves around digital media especially in my choice of study. If i could own an organisation, all of my advertising would be done on the digital space because i know how much feedback an report i would receive. It rare to find people who will use print media for advertising.the digital space
The world of digital media
Image source


3 comments:

  1. Digital media has taken over Traditional media. Everyone is a journalist (citizen journalists) . it is unfortunate that (citizen journalists) appear to be bias and we don't know how correct is what they are reporting? and whatever they are reporting becomes viral and everyone can see it.

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  2. The world of media has changed and we now live in digital world where majority of the things are done online and on the digital space.

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  3. Certainly digital media has a large influence however I don't think traditional media is completely perished we still have our grand mamas and papas and people with no smart phones who would rather buy a newspaper,listen to radio or watch TV and brands still use these media to advertise, we cannot completely isolate traditional media it is still alive and has its audience

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