Digital Media Has Taken Over Traditional Media

Advertising on Traditional Media Has Perished 

"Traditional media is not dying- it is dead" 

Different social media platforms 
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We live in a digital world. As the times and years progress the world we live in rapidly changes, especially the world of media. Advertising has been around for a very long time, is began in the 19th century history source. I believe that advertising in traditional media is not as effective as it used to be. The digital space is where everything occurs in this day and age. A lot of institutions use media for many reasons and one of them include advertising. The world of media is a fast and ever changing industry. I believe that if you are an institution and you do not use digital media as an advertising tool, your business will not be as recognized as it should be. There are many reasons why advertising on digital media is more effective than traditional media:  

• Insight
• Target Audience 
• It is creative 
• Creates effective brand awareness 
• It is flexible 
• It reaches a quicker and much more faster scale than traditional media

I always respond to online advertisements if they are credible, they make my life easy hence i am a student and my life always revolves around digital media especially in my choice of study. If i could own an organisation, all of my advertising would be done on the digital space because i know how much feedback an report i would receive. It rare to find people who will use print media for advertising.the digital space

The world of digital media
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Hip Hop At Its Best

South African Hip Hop Has Taken Over 

Local hip hop artists AKA or Cassper Nyovest

SA Hip Artist Cassper Nyovest
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I am personally a hip hop fanatic. I believe the hip hop music scene in South Africa has evolved for the better and the artists are getting more exposure and more impressive per release. The most dominant artists in the South African hip hop music scene currently are AKA and Cassper Nyovest. Talented lyricists and performers. I personally love both of the hip hop artists but my favorite has to be Cassper Nyovest. I have my own personal reasons and some include that he is a fresh, new act from Mahikeng also known as "Maftown". He is a breath of fresh air in the "Motswako" hip hop scene, "Motswako" is a mixture of rap music with different languages such as English, Tswana etc. I strongly believe that AKA also is a great artist. Both artists have a huge following on social media platforms such as Facebook< Twitter and Instagram and social media has brought brighter exposure to their music and their everyday activities and always keeping their fans updated about their next move. The local hip hop artist Cassper Nyovest also releases music online for his fans on his latest album titled 'Tsholofelo'. I believe that Casppser Nyovest has done justice on this album, it went platinum on August 2014 platinum album source  .The album is still selling like hot cakes. Cassper Nyovest in my opinion has changed the South African music hip hop scene and a lot of the artists are following in his footsteps. He is trending, exciting, fresh, new and very hardworking and that is what u I love about the artist. His music never disappoints and you always keep wanting to listen to more of his material that is upcoming. Awaiting anxiously with anticipation. Cassper Nyovest is my favorite local hip hop artist. He takes the crown. Big Up. 

SA Hip Hop Artist Album Cover 'Tsholofelo'
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